Advertising Project (UG)
Advertising strategy and campaign
Research Project / Thesis
This was a group project assigned in my third year. We created a fictitious product under the mother brand - Himalaya. We did extensive research on potential competition, conducted surveys to identify the target market, and came up with campaigns and advertisements to promote the product.
To view the PDF document, click on the button below.
IMC Project (PG)
THAR AD CAMPAIGN
Team Project
My Team was Tasked with creating an Ad for Thar Mahindra.
Appeal: Emotional
Style: Resonance
The video was edited by my friend Jonathan and me, and here are some print ads I designed for the same.
(Some images and footage do not belong to me. They are the property of Mahindra. I have used them for educational purposes)
Media Law, Ethics and Policy Project (PG)
RTI Ad
Team Project
My team created an ad for the Right To Information (RTI).
The Right to Information is an act of the Parliament of India which sets out the rules and procedures regarding citizens' right to information. It replaced the former Freedom of Information Act, of 2002. (Source: Wikipedia)
My Role: Acting, designing posters.
Entrepreneurship Project
Entrepreneurship Project
Team Project
My Team was Tasked with creating a new product or service (Start-up Company)
My team decided to go with a dietary food delivery app that curates a diet plan for your specific needs with the help of a dietician. We made several subscription models that the user could choose from.
Brand Management Project
Brand Managaement Project
As a part of my brand management exam, I was tasked with creating a new product, its logo, tag line, and STP in less than 3 hours.
I decided to create a brand called DEWDROP- a Retinol serum.